Dog Food Essay Example for Free

Dog Food Essay Dogs are probably the most common and numerous pet in World, and Mexico is not the exception for this rule. The purpose of this work is to analyze the characteristics of the demand for the dog food business in Mexico. This business has shown a CAGR of 3% during the last six years. Dog Food business is divided in three categories based on food type: Dry Dog Food, Wet Dog Food and Treats / Mixers. The most important category is Dry Dog Food with 89% far followed by Wet Dog Food with the 6%. There is another category division based on price: Super Premium, Premium and Standard. In terms of Market players there are 13 competitors in this category: The most important producers are EFFEM with 48% of market share and Nestle with 21%. Regarding brands, the most important are: Pedigree: 33%, Dog Chow 7%, Perfect Fit 5% and Eukanuba with the 5%. DogFood Brand Shares % 2008 DogFoodCompanyShares % 2008 Methodology For the analysis of the dog food market, it was necessary to do a research for the market trends (increase/decrease of dog population, education of the dog owners about benefits of dog food); the view of the dog owners about the dog food and its presentations, prices and quality. As well as the willingness of the dog owners to continue buying the dog food in the changing circumstances of the market (price raising, economic crisis, market substitutes, etc. ). The steps followed to achieve this objective are: 1. Bibliographic investigation of the market size for dog food in the Mexican market, the view of the dog owners, the companies producing dog food, price, substitutes. 2. Comparison of the indicated characteristics through and between years 3. Interpretation of the collected data to observe the market behavior for this particular industry, when faces changes in the dog owner view of the market, crisis or rising of prices. 4. Determination of the challenges faced by the industry. 5. Conclusions. Determinants of Demand: 1. -Price As up year 2008, the demand felt down 21% in comparison to previous year. Among the main reasons for this fall are: The row material cost of producers increased due to the Mexican currency devaluation. This fact â€Å"forced† the manufacturers to transfer the cost increase to the consumers. Since this market is considered an Oligopoly, the demand is elastic to the price changes. In addition, it is easy to find substitutes products; such as: Human food leftovers. The outcome of the described situation pushed the demand down. The â€Å"Mon and Pop† distribution channel leveraged the circumstances and offered the market Dog food in bulk. This strategy allowed them to maintain their sales in spite of the reduced total market. As a result, the producers decided to launch smaller size presentations, which in the long run stopped the sales fall, reducing the sales fall from 21% in 2008, down to only 3% in 2009. . -Marketing Initiatives -Dog owner emotional engagement fuels potential market growth Manufactures realized that the ratio of dog per household was still low, making evidence that there was still a significant growth potential. As a consequence, dog food producers encouraged diverse nonprofit associations to promote emotional engagement to the dog wellness. Dog owners started to care more about: Nutrition, health care and dog pampering. Therefore, the manufacturers found new market niches for new products, such as super premium brands focused on health enhancement or treats to pamper the dog. The current dog owning households ratio in Mexico has grown from 38. 3% in 2004 up to 40. 5% into to 2009. In order to exploit this booming market, different efforts have been done by producers, launching marketing campaigns such as: â€Å"Adopta un perro†. Awareness of Dog Food benefits In addition, manufacturers realized that the ratio of dog food prepared vs. none prepared was too low in Mexico. Therefore, manufacturers began to develop marketing strategies in order to create a higher awareness of dog food benefits. These strategies were mainly implemented through: ) TV advertising campaigns Emotional situations between owner and pet were exploited by producers to encourage pet care i. e. EFFEMS Perfect fit showing a situation suggesting that the dog wants a balance life, such as the owner enjoys. b) Point of Purchase material. Additional exhibition at key seller â€Å"hot spots† were implemented to promote the different products benefits i. e. Hill Pet Nutrition, w hich sells only through veterinary sale points, spread out brochures in the veterinary clinics and pet stores. c) Consumer Promotions Producers decided to increase sales volume in the short term by encourage the consumer through give away attractive items for each product bough i. e. Dog Chow promotion in which a dog bed was gave away when customer purchased a package of four kg and above; in a similar promotion, premium brand Beneful offered a free dog bowl. d) Sponsorships Producers developed different sponsorship programs to increment brand awareness i. e. â€Å"Incredible dog challenge†. e) Product Innovation In order to maintain, and even increase profit margin, producers improved the food formulations and packages. I-e. (Nestle’s effort to re-launch Campeon brand with a different formula using the slogan of â€Å"looking similar to human food†. All these efforts helped to reduce the shortfall of 8 pps showed between 2007 and 2008 down to only 1 pps between 2008 and 2009. Conclusions The market of dog food has changed in last few years, due of the changes in the perception of the pets inside families, mostly in developed countries. Dogs are the most common and numerous pets, and nowadays are treated as another member inside the family. Dog owners pamper their dogs, and care about the nutrition and general wellbeing of their animals. One of the findings about this market is that it has an elastic demand, strongly dependent of the income of the families in Mexico; as income decreases, the demand for dog food decreases as well. Besides, the dog food in Mexican market has one mayor (and almost free) substitute: the human food leftovers. Commonly, the families, mostly the low income ones, feed their dogs with the food they don’t use, or the parts of the meat markets that is not sold for human consumption. Because of that elastic demand, the industry had the need to change the ways producers do business. First, market players need ongoing innovation to adapt themselves to the changing needs of the market, such as: New and smaller size presentations, sales and marketing promotions, effective campaigns of education on how to feeding dogs with specialized and prepared food. These initiatives, along with dog adoption programs were key elements to increase market penetration. Currently, the industry of dog food is facing new challenges as low recovery of world economy, need of new formulation and customized and specialized products (aged dogs, puppies, small breeds, active dogs and sedentary dogs) demand from producers more effective sales promotions to change the mindset of the Mexican consumer about feeding dogs with the â€Å"leftovers†.

U-2 Incident :: essays research papers

On May 1, 1960, two weeks prior to the United States-Soviet Summit in Paris, a U-2 high altitude reconnaissance airplane was shot down while flying a spy mission over the Soviet Union. The Eisenhower administration was forced to own up to the mission, and Khrushchev canceled the Paris Summit. As a result, The Cold War between the United States and the Soviet Union continued for over 30 years. Shortly after the end of World War II, United States and the Soviet Union emerged as the two superpowers. These two former wartime allies found themselves locked in a struggle that came to be known as the Cold War. Eisenhower saw the Cold War in stark moral terms: "This is a war of light against darkness, freedom against slavery, Godliness against atheism." But the President refused to undertake an effort to "roll back" Soviet gains in the years after WW II. Early in his administration he embraced a policy of containment as the cornerstone of his administration's Soviet policy. Eisenhower rejected the notion of a "fortress America" isolated from the rest of the world, safe behind its nuclear shield. He believed that active US engagement in world affairs was the best means of presenting the promise of democracy to nations susceptible to the encroachment of Soviet-sponsored communism. Additionally, Eisenhower maintained that dialogue between the US and the Soviet Union was crucial to the security of the entire globe, even if, in the process, each side was adding to its pile of nuclear weapons. The death of Soviet leader Joseph Stalin, two months into the Eisenhower presidency, gave rise to hopes of a more flexible, accommodating Soviet leadership. In 1953, Eisenhower delivered a speech underscoring the potential human cost of the Cold War to both sides. Hoping to strike a more compatible tone with Georgi Malenkov, Stalin's successor, Eisenhower suggested the Soviets cease their brazen expansion of territory and influence in exchange for American cooperation and goodwill. The Soviets responded coolly to the speech, especially to the US's insistence on free elections for German unification, self-determination for Eastern Europe, and a Korean armistice. The two sides would not meet face-to-face until the Geneva Summit of 1955. At the Summit, Eisenhower asserted, "I came to Geneva because I believe mankind longs for freedom from war and the rumors of war. I came here because my lasting faith in the decent instincts and good sense of the people who populate this world of ours." In this spirit of good will, Eisenhower presented the Soviets with his Open Skies proposal. In it he proposed that each side provide full descriptions of all their military facilities and allow for aerial inspections to insure the information was correct. The Soviets rejected the proposal.

Introduction of Company

Introduction of Company De Famous Trading Company is a new establishment and located in Klang, Selangor. Our company was founded in July 2011 and established with a fully computerized inventory system to provide more efficient services to all the valued customers. Strict operation process, careful inspection and high quality service with competitive prices enable us to win the long term business relationships from all customers. Our aim is to become a leading supplier of stationery in the international market.We are also working to provide services to companies and be the supplying man power to many renowed universities in Selangor area. We are striving to provide better price and better service to our customers. In terms of nature business, De Famous Trading Company is always stick to the quotes on ‘Going green’ for inspiration and motivation to change. We are one of the companies who supply green stationery and office products. We select products that are environmental ly benign or have environmental advantages over the standard stationery equivalents.We have a unique range of products. Many new Green products are showcased by manufacturers in our Green catalogue before they become available to the normal office supply companies. Our company owners have gained experience in both areas before venturing into the business, including relevant areas such as managing and accounting. Our staff are knowledgeable and willing to give you advice on individual products and their wider impacts.There are five of us in the office, and the hours are flexible, so that staff can lead full lives as artists, campaigners, and occasionally normal people. We all get a say in how the company runs, and working life is generally relaxed, and has the tendency to meander into rambling discussions about deep ecology and the meaning of life. All our customers give positive feedback with our goods and serives since our establisment. We offer the best prices and discounts on eco -friendly stationery and do not charge a premium for green items.We are also a mine of information on the green office and we can untangle most of the competing environmental claims made by manufacturers. Green purchasing is an essential element in reducing the huge amount of waste generated by our disposable consumer culture, endemic in most standard offices. We aim to maintain business practices consistent with the goals of sustaining our fragile environment for future generations, within a culture that respects life and honours its interdependence. Introduction of Company Introduction of Company De Famous Trading Company is a new establishment and located in Klang, Selangor. Our company was founded in July 2011 and established with a fully computerized inventory system to provide more efficient services to all the valued customers. Strict operation process, careful inspection and high quality service with competitive prices enable us to win the long term business relationships from all customers. Our aim is to become a leading supplier of stationery in the international market.We are also working to provide services to companies and be the supplying man power to many renowed universities in Selangor area. We are striving to provide better price and better service to our customers. In terms of nature business, De Famous Trading Company is always stick to the quotes on ‘Going green’ for inspiration and motivation to change. We are one of the companies who supply green stationery and office products. We select products that are environmental ly benign or have environmental advantages over the standard stationery equivalents.We have a unique range of products. Many new Green products are showcased by manufacturers in our Green catalogue before they become available to the normal office supply companies. Our company owners have gained experience in both areas before venturing into the business, including relevant areas such as managing and accounting. Our staff are knowledgeable and willing to give you advice on individual products and their wider impacts.There are five of us in the office, and the hours are flexible, so that staff can lead full lives as artists, campaigners, and occasionally normal people. We all get a say in how the company runs, and working life is generally relaxed, and has the tendency to meander into rambling discussions about deep ecology and the meaning of life. All our customers give positive feedback with our goods and serives since our establisment. We offer the best prices and discounts on eco -friendly stationery and do not charge a premium for green items.We are also a mine of information on the green office and we can untangle most of the competing environmental claims made by manufacturers. Green purchasing is an essential element in reducing the huge amount of waste generated by our disposable consumer culture, endemic in most standard offices. We aim to maintain business practices consistent with the goals of sustaining our fragile environment for future generations, within a culture that respects life and honours its interdependence.

Vietnam and The Cold War Essay - 1299 Words

Vietnam and The Cold War It is impossible to accurately describe the major events that occurred during the cold war without mentioning the war in Vietnam. From its start, this war has been very controversial concerning its purposes and effects on the countries involved. Both sides of this war lost a great number of soldiers and most of these men and women were not even sure why they were fighting. To this day, there is still a lot of uncertainty about the events that took place during this heated time in south Asia. One of the biggest questions raised is why the United States felt it was their responsibility to ever got involved and what were they trying to gain by sending in their troops. A look at the history of the cold war and†¦show more content†¦From the beginning of his term, Diem felt that North Vietnam was planning to forcefully take over South Vietnam. Diem began to arrest anyone who was suspected of being a Communist. Soon after, North Vietnam began attempting to reunify Vietnam through p olitical means, and not through the use of violence. After this proved to be an unsuccessful attempt, North Vietnam and the Communist Party finally approved the use of violence to overthrow Ngo Dinh Diems government. The National Liberation Front (NLF) was thus developed by the Communists, allowing anyone who was against Diem and for the unification of Vietnam to join to join their alliance. After noticing that South Vietnam was on shaky ground, President Kennedy decided to send in a limited number of troops to aid Diem and his government. However, Diem began to lose popularity among his people and eventually he and his brother were assassinated. Three weeks after the deaths of these two leaders, President Kennedy was assassinated. President Lyndon B. Johnson decided more action needed to be taken in South Vietnam and, after two U.S. ships were destroyed in the Gulf on Tonkin, Johnson and his administration began to order air attacks upon the North Vietnamese (the U.S. referred to them as the Vietcong). Soon afterwards, the NLF attacked two U.S. army installations in South Vietnam and, as a result, Johnson orders bombing missionsShow MoreRelatedThe Vietnam War And The Cold War1494 Words   |  6 Pages When examining the Vietnam War you must first understand the involvement of the events surrounding the Cold War. 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This ideology is the source of many revolutions and conflicts throughout the history likes the English Civil War, the Bolshevik Revolution, the Vietnam War, the Korea War and the Cold War. However, what makes Communism different from other ideologies is its origin, its policy, and its effects on the poor and the working class. CommunismRead MoreVietnam War : A Cold War Era Conflict2301 Words   |  10 PagesVietnam Conflict The Vietnam War was a Cold War-era conflict that started in 1946 and ended in 1974, taking nearly 30 years to resolve. The war was fundamentally a conflict between North Vietnam and South Vietnam, where the North was communist and South was not. The United States, France, the United Kingdom and other non-communist allies supported the non-communist South Vietnam. China, Russia (USSR), Cuba, Cambodia and other Communist allies supported the regime in the north. 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