The Definition and Purpose of the Zero Article

The Definition and Purpose of the Zero Article In English sentence structure, the termâ zero articleâ refers to an event in discourse or composing where a thing or thing phrase isn't gone before by an article (an, an, or the). The zero article is otherwise called theâ zero determiner. As a rule, no article is utilized with formal people, places or things, mass things where the reference is inconclusive, or plural tally things where the reference is uncertain. Likewise, no article is commonly utilized when alluding to methods for transport (via plane) or typical statements of time and spot (at 12 PM, in prison). Furthermore, language specialists have discovered that inâ regional assortments of English known as New Englishes,â omitting an article is regularly done to communicate non-particularity. Instances of the Zero Article In the accompanying models, no article is utilized before the emphasized things. My moms name is Rose. I gave her a rose on Mothers Day.Every mile is two in winter.This plant develops inâ sandy soil and on the edges of swamps.David Rockefeller was approved to hold the situation of chief of the Council on Foreign Relations. The Zero Article in American and British English In American and British English, no article is utilized before words such asâ school, school, class, prisonâ orâ campâ when these words are utilized in their institutional sense. The understudies start school in the fall.College gives chances to understudies to learn and meet new individuals. In any case, a few things that are utilized with distinct articles in American English are not utilized with articles in British English. At the point when I was in the clinic, I frequently wished there were less hours in the day.[American English]When Elizabeth was inâ hospital, she was once in a while visited by her parents.[British English] The Zero Article With Plural Count Nouns and Mass Nouns In the book English Grammar, Angela Downing composes that the loosest and in this way most regular sort of conventional proclamation is that communicated by the zero article with pluralâ count nounsâ or withâ mass things. Check things are those that can shape a plural, for example, canine or feline. In their plural structure, tally things are once in a while utilized without an article, particularly when they are alluded to conventionally. The equivalent is genuine when the thing is plural yet of inconclusive number. Pooches love to go around outside.The kid wants to play with toys. Mass things are those that can't be tallied, for example, air or pity. They additionally incorporate things that are not typically tallied yet that can be included in certain circumstances, for example, water or meat. (These things can be checked utilizing certain estimations, for example, a few or much.) Clean air is significant for a sound environment.The man was overwhelmed by pity when he lost his home. Sources Cowan, Ron. The Teachers Grammar of English: a Course Book and Reference Guide. Cambridge University Press, 2011.Downing, Angela. English Grammar. Routledge, 2006.Platt, John T., et al. The New Englishes. Routledge and Kegan Paul, 1984.

Research Paper Service

Research Paper ServiceWhen people talk about a research paper service, they typically mean one that will perform writing for you in your own language. However, if you prefer to write the entire paper, many types of services exist.The primary option is to have a ghostwriter do it for you. Many service providers today offer this service. It usually involves having someone else write a lot of it for you so that you are not bogged down by wordiness. Your research documents should be direct and concise, but the ghostwriter can catch many of the stylistic nuances that the author might miss.This service can be a great help in researching your research papers. The researcher can speak directly to the ghostwriter about their topic without hesitation or hesitancy. A good researcher will do his homework to discover what the writer can say about it and then use this information to present the facts in a way that is clear and precise.One service that is particularly good at completing research pa pers is online manuscript completion services. These companies take care of all of the paper writing for you, whether you want to do it yourself or have someone else write it. They will make sure that your article comes out grammatically sound, and that you include any necessary citations.Another great service for your research papers is having a ghostwriter input them for you. When you hire someone to complete your research papers, it will ensure that they put in your style and all the technical terminology you need to get the job done. You might also find that the research paper writing services will have expertise in some areas that you would like the writer to focus on, such as your topic, finding sources, and making references, among others.Research paper writing services also make certain that your paper is proofread before it is submitted. Proofreadingthe research document before submitting it can prevent errors in the process. For example, you might need to mention in your p aper that statistics show that most search engine spiders always go for one page at a time. The researcher will need to double check the paragraph for grammar, punctuation, and spelling errors before it is submitted.When choosing a research paper service, it is important to research the type of services they offer. Most of the time, these services will focus on academic writing, though there are also some freelance writing jobs out there. This type of writing takes time and practice to learn, so if you are interested in taking on some freelance work, you should consider hiring an experienced writer to help you.When you hire a research paper service, you should choose one that can write in your style. There are a number of services out there that can accomplish this.

Proposed SCUBA (Stable, Conservative Underwater Borrower...

There is no shortage of programs now available in the mortgage industry to help ease the foreclosure crisis. Although some of them provide direct financial assistance to key participants in the foreclosure process to encourage them to find a less costly alternative, there is really no national effort to address one of the most stubborn factors that often leads to foreclosure and in some cases thwarts efforts to avoid it. Many borrowers in the U.S. owe more than their house is worth, either on just their first mortgage or in combination with a second mortgage or home-equity line of credit. A First American CoreLogic study recently estimated that 23 percent of all homeowners are in a â€Å"negative equity† position, and the number is†¦show more content†¦These charges are now either included in the closing costs or added as premiums on the interest rate. HARP is only available for performing Fannie and Freddie loans, but that covers a huge portion of the U.S. mortgage market. In a recent article in his nationally syndicated newspaper column on real estate, Ken Harney reported on a new study by Brent White, a professor at the University of Arizona, which argues that many underwater borrowers should intentionally default on their loan and bear the consequences of being shut out of the credit market for a few years. That strategy may be particularly appealing in states where lenders can’t try to recover unpaid mortgages from the borrower’s other assets. Such â€Å"voluntary foreclosures† are one form of a problem that has shaped the foreclosure debate since the government first began devising alternative strategies. Lawmakers and officials in both the Bush and Obama administrations have struggled to find ways to prevent homeowners from using federal assistance when they don’t need it, or profiting from their â€Å"bailout.† That goal has become even more intense since the government was forced to create the $750 billion Troubled Asset Relief Program, most of which has been used to prop up banks and other â€Å"too-big-to-fail† enterprises. A relatively small portion of TARP is being used to pay for HAMP incentives to borrowers, lenders and investors. SCUBA

F. Scott Fitzgerald s The Great Gatsby - 1003 Words

Often referred to as â€Å"the Jazz Age,† the 1920s was a time full of innovation, leisure, and newfound sexual expression. In this age, there was a boom in literary expression as well. F. Scott Fitzgerald was one of the many twentieth-century writers to focus on American ideals in their novels. In Fitzgerald’s masterpiece, The Great Gatsby, the character of Jay Gatsby represents the opulence and underlying corruption of the 1920s. As the novel begins, Fitzgerald describes Gatsby’s outrageous wealth. Gatsby harbors an obsession for money, which is a reflection of the booming economy in the Twenties. He lives in a mansion, complete with a pool, and even owns a luxurious car, reminiscent of the 1920s when the automobile became a major part of American culture. This car has a color that is a â€Å"†¦combination of the white of the [American] dream and the yellow of money† (Seiters 2). The nation’s wealth doubled during the 1920s, and many Americans used this as an opportunity to spend more. Gatsby is no exception; he is one of the â€Å"new rich†. He spares no expense, wearing expensive shirts and importing crates of fresh fruit to his mansion every week. He spends money without thinking, all in the hopes of impressing his love, Daisy Buchanan. In addition to his numerous possessions, Gatsby often throws lavish parties. They are simply glorious, with sumptuous food and a f ull orchestra (Fitzgerald 39-41). Fitzgerald makes evident the fact that Gatsby only hosts such grandShow MoreRelatedF. Scott Fitzgerald s The Great Gatsby974 Words   |  4 PagesPoverty in the Valley of Ashes: The Great Gatsby â€Å"This is a valley of ashes- a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens where ashes take the forms of houses and chimneys and raising smoke and finally, with a transcendent effort, of men who move dimly and already crumbling through the powdery air† (Fitzgerald 26). In the novel, â€Å"The Great Gatsby,† the author F. Scott Fitzgerald, mainly depicted lives of the rich and their luxuries but also showed theRead MoreF. Scott Fitzgerald s The Great Gatsby1289 Words   |  6 Pages and many people realized their own version of the American Dream during this period. The American Dream is one that many people want to achieve. However, F. Scott Fitzgerald demonstrates his true feelings about the American Dream in his classic novel, The Great Gatsby. Many characters in this story, such as Daisy and Tom Buchanan, Jay Gatsby, and Jordan Baker, found riches and happiness in materialistic things and people throughout this novel. This is the stereotypical American Dream that is associatedRead MoreF. Scott Fitzgerald s The Great Gatsby944 Words   |  4 Pages423169 Prompt #4 No Comments Lim [f (x)] - 0 = ∞ ... The Limit as X Approaches Infinity Humans continually search for success. This success surfaces in forms such as fortune, fame, glory, et cetera. The American Dream encapsulates the ideals of the â€Å"New World,† bringing together not only the idea of limitless success, but also its newfound availability and encouragement for embracing the promise land. The Great Gatsby explores the American Dream and â€Å"the actual nature of this dream... the mannerRead MoreF. Scott Fitzgerald s The Great Gatsby1265 Words   |  6 PagesJay Gatsby and His Undying Love for Daisy Buchanan F. Scott Fitzgerald wrote The Great Gatsby in the midst of the roaring twenties, which was an age full of wealth, parties, and romance. Young people living in the 1920s were centered around wanting to find love so Fitzgerald, along with many other authors during this time period, focused his writing in The Great Gatsby on relationships and affection. Jay Gatsby, one of the main characters in the novel, is a very mysterious man, but there is oneRead MoreF. Scott Fitzgerald s The Great Gatsby1845 Words   |  8 Pages â€Å"You don’t write to say something, you write because you have something to say.† F. Scott Fitzgerald was one of the most remarkable writers of all time during the Jazz Age. He started to reach an accomplishment of success with This Side of Paradise and accomplished it with The Great Gatsby. F. Scott Fitzgerald’s novels take place back in the early 1900’s; he attempts to communicate knowledge to the elocutionist, in a sophisticated, but humorous way, that making it big is not uncomplicated. FurthermoreRead MoreF. Scott Fitzgerald s The Great Gatsby1720 Words   |  7 Pagesdriving force of evolution in humanity. It allows the aspiration of being able to do astonishing things, and proffers them prosperity in life. The Great Gatsby by F. Scott Fitzgerald delves into the American Dream and it’s demise. Fitzgerald focuses on the character of Jay Gatsby to materialize the false image that the American Dream created in the 1920’s. Gatsby is th e protagonist of the novel, and is famous for throwing massive parties regardless of the secret life that he lives. The narrator, Nick CarrawayRead MoreF. Scott Fitzgerald s The Great Gatsby1202 Words   |  5 PagesJay Gatsby and F. Scott Fitzgerald F. Scott Fitzgerald is an acclaimed American author, popularly recognized for his novel The Great Gatsby. In addition to his literary work, Fitzgerald is noted for his unstable personal life. Originally coming from a low-income background, he could not marry the woman that he first loved. Even when he met another woman, he had to acquire wealth to marry her; this drove him to publish his first novel. He married her shortly after. However, a couple years after, heRead MoreF. Scott Fitzgerald s The Great Gatsby1258 Words   |  6 Pages What Killed Gatsby? Love or Greed? To certain people, Gatsby’s death was a cruel and surprising conclusion to The Great Gatsby by F. Scott Fitzgerald. But there is still some mystery around the cause of Gatsby’s death. Upon meeting Gatsby for the first time, one can tell that he has an obsession centered around Daisy Buchanan, his old love, and was dead set on getting her back. Gatsby’s obsession with repeating the past is responsible for his death and Gatsby’s greed put him in a grave. FurtherRead MoreF. Scott Fitzgerald s The Great Gatsby1761 Words   |  8 Pagescould be the main focus of people who are going out on their own to create a family. However, F. Scott Fitzgerald took a different route in his most famous novel. Fitzgerald uses his book, The Great Gatsby, to show how the idea of the American Dream is slowly dying in the society he created. Although the American Dream was prevalent during the time The Great Gatsby took place in, F. Scott Fitzgerald went against the social norm of believing in this idea and revolved his novel around the idea ofRead MoreF. Scott Fitzgerald s The Great Gatsby1381 Words   |  6 PagesResearch Paper on F. Scott Fitzgerald’s The Great Gatsby F. Scott Fitzgerald’s The Great Gatsby portrays characterization corresponding with characters’ birthplaces, desires, and determination in order to devise their statuses. The narrator, Nick Carraway, is disparate from others due to the place he grew up which is exemplified when he moves to New York from the Midwest. Tom Buchanan satisfies his desire for love by having women in his life as well as his wife Daisy. Jay Gatsby and Daisy Buchanan

Deception in The Storm and The Story of an Hour Essay

Thesis: In Kate Chopins The Storm and The Story of an Hour, the wives seem to share the foul qualities of selfishness, unfaithfulness and confusion. I. The most common element found within both pieces of literature is that both women seem to be greatly selfish. A. In The Story of an Hour, Mrs. Mallard seems to be overwhelmed with joy because of her husbands death. B. In resemblance to Mrs. Mallard, Calixta, the wife in The Storm, is also immensely selfish. II. The second most obvious theme throughout both stories is their unfaithful commitment to the sacrament of marriage. A. Mrs. Mallard was never physically unfaithful, but mentally and emotionally she lost herself in the idea of her new life without her†¦show more content†¦The Story of an Hour involves one married couple and when the wife, Mrs. Mallard, hears her husband has died in a railroad disaster she breaks down into tears. Moments after sitting in her chair weeping she begins to feel free to do as she wants now that he has passed on. As she approaches the stairs in her home the door opens and her husband stands alive and well. When the doctors arrive they say Mrs. Mallard ...had died of a heart disease-of joy that kills. In both of these short stories the wives seem to share the foul qualities of selfishness, unfaithfulness and confusion. The most common element found within both pieces of literature is that both women seem to be greatly selfish. In The Story of an Hour, Mrs. Mallard seems to be overwhelmed with joy because of her husbands death. Instead of mourning in the loss of her husband, she gloats in the thought of joy and freedom. Chopin writes, spring days, and summer days, and all sorts of days that would be her own. In resemblance to Mrs. Mallard, Calixta is also selfish. Calixta, with very little resistance, fights her temptation to be with Alc#233;e but soon gives in to a sexual affair. Only vaguely do Mrs. Mallard and Calixta show any sympathy for their husbands. The second obvious theme throughout both stories is their unfaithfulness to the sacrament of marriage. Mrs. Mallard was never physically unfaithful, but mentally and emotionally she lostShow MoreRelatedA Hour By Kate Chopin1269 Words   |  6 Pagesrepresentation of marriage and gender parts portrayed in the America short stories the Necklace by Guy De Maupassan The Short story of a Hour by Kate Chopin are short stories which uncover many viewpoints seen in the human intuitive convictions. These stories demonstrate how the male characters assume the primary part in marriage as the dominant ones and their partners, the females taking up the weaker parts. The women in these stories are portrayed as unsteady person who are inclined to fantasy, feebleRead More A Thousand Acres as Movie is Melodramatic and Bogus Essay1017 Words   |  5 PagesAcres may simply be one of those books that cant be made into anything but a plot-driven movie-of-the-week. Although the first half hour is reall y dreadful, with its hokey plot-establishing voice-over and choppy, melodramatic action, its not easy to imagine how director Jocelyn Moorhouse and screenwriter Laura Jones could have better compressed all the necessary story elements. But theres no forgiving their bowdlerizing of Smileys slo-mo psychological horror show, giving it a kinda-upbeat endingRead MoreFeminism During 19th Century American Short Stories4097 Words   |  17 PagesKaylee Gould Ms. Henderson 3rd period Feminism in Late 19th Century American Short Stories Research Question: How is feminism revealed through the divergence of women’s roles in society and their own personal desires in the American short stories â€Å"The Yellow Wall-Paper,† â€Å"The Story of an Hour,† â€Å"The Storm,† and â€Å"Life in the Iron Mills†? Introduction Literature changes as current events change and as the structure of society begins to shift. American feminist literature started to become prevalentRead MoreEssay about The Importance of Chapter 23 of Jane Eyre2814 Words   |  12 Pagesday of the year and the night was calm and pleasant. Charlotte Bronte links the nature of the setting; It is peaceful in contrast to the tension of the scene, to the weather; it is calm and quiet at the beginning of the chapter but at the end a storm is brewing, just like Jane and Rochester’s relationship. This is what is known as a pathetic fallocy. Jane feels comfortable in the garden of Thornfield; she may have finally found some peace after her life at Gateshead and Lowood. This shows meRead MoreAnalysis Of The Great Gatsby 1645 Words   |  7 Pages At the end of the novel of The Great Gatsby, Nick recounts all the things that had just occurred and says â€Å" I see now that this has been a story of the West, after all —Tom and Gatsby, Daisy and Jordan and I, were all Westerners, and perhaps we possessed some deficiency in common which made us subtly unadaptable to Eastern life.† Nick says it was a story of the West because they all had the common trait of being lured and accustomed into the Eastern style instead of their origins in the West. TheRead More La-La Land American Ignorance Essay2014 Words   |  9 PagesSaddam Hussein may have a stockpile of weapons of mass destruction hidden somewhere in Iraq. But this is about as far as their familiarity with foreign affairs extends – they may not even be able to point out Baghdad on a map or what territory Desert Storm covered. They probably cannot even identify the events that occurred at Tora Bora or name our allies in Afghanistan. Why are most of us ig norant in international affairs? Why do peoples of foreign countries stereotype Americans as clueless? WeRead MoreLove Is A Beautiful Thing2016 Words   |  9 Pagesthat is not the case for Laura Kipnis. Laura Kipnis in her story, â€Å"Against Love†, proves to us that love has being overrated and the deception in marriage. The life lesson I learned is that not all that glitters is gold. It shows that there are so many things that happens behind closed doors in marriage but just that we see the beautiful and nice ones every day. In Laura Kipnis’s story she talks about love, marriage and infidelity in her story. She elaborates and explains love in her own point of viewRead MoreGimpel the Fool6320 Words   |  26 PagesThere are a variety of different conclusions that one can reach in interpreting the story of Gimpel the Fool. The story draws its roots from the deep Yiddish background of the author, Isaac Bashevis Singer, and it deals with the traditional ―foo lâ€â€" archetype dealt with so often in the culture. The very archetype is plagued with irony, as the fool is typically seen as coming out on top of all of the others in the story, making them seem as the fool rather than the ―foolâ€â€" himself. Gimpel the Fool followsRead More History of War Coverage Essay2207 Words   |  9 Pagesthe United States. With the development of portable 16mm film cameras and lightweight audio equipment, television crews can go anywhere. The footage is shot, transported by airplane to the United States, edited and on television within forty eight hours (newseum.org). The war began to deteriorate a once strong relationship between the press and the military into somewhat of a hatred towards each other. When journalists went to Vietnam, they found a political, diplomatic, and military quagmire, andRead MoreNarrative Of The Life Of Frederick Douglass, An American Slave Essay2361 Words   |  10 Pagesstand out in his life for their demonstration of the cruelty of slavery and of his ability to endure and transcend such conditions with his humanity intact. Douglass’ work follows the formula of many slave narratives of his day. He structures his story in a linear fashion, beginning with what little information he knew about his origins and progressing episodically through to his escape North. His recurring theme is the brutal nature of slavery, with an emphasis on the persevering humanity of the

Recording Artist/Producer Career Development Plan free essay sample

Target Finish Date: Date Achieved: Performer Recording Artist I have always had a passion for music, since II was little, I have learnt various instruments, including Violin, Drums, Bass, Lead Guitar and Rhythm Guitar. I spent a while focusing on each of these from a young age growing up, at one point all I played was an electric guitar. After a while I threw the guitar down and picked up an acoustic, from that day I havent looked back, so to speak. I always had a lot of time for eat boxers and voice percussionists. I have been practicing different techniques of this since I was around 15 years old; and always had the idea into my head that if I could record the voice percussion on the spot live, and sing/rap and play the guitar at the same time, it could be mind blowing. I invested in a looping pedal, which enables me to loop vocals like voice percussions, harmonies and guitar at the same time. So I can build a backing track on the spot. I also have a vocal processor pedal. The pedal comes with 35 different presets which include reverbs, harmonies on 3rd and thats, , 4 or 6 voices and various modulation effects.Which is another weapon to my arsenal. With the equipment I had, and the ability and confidence in myself. I decided not to hold back any longer. And to get out and perform. Dating back to Summer 2011 1 had little experience in performing in front of live audiences, I overcame this by playing several local open mimic nights to gain experience and to start developing a venue repertoire, which would help me in the future, in terms of booking bigger venues/Audiences For the past SIX months I have played at various venues, In front of a wide range of audiences and judges. Mom of which have had chart topping singles and featured on platinum selling albums) The following is a backlog of my progress so far. October 2011 Since my first Independent gig, I passed auditions Into an open mimic night competition. I have practiced constantly, slowly but surely placing together a settles. November 2011 Since my last Log, I came third out of 14 people in the semi finals of the Open Mimic Night Competition. I was also booked to play a birthday party while still playing open mimic nights every weekend. December 2011 Fresh out of the Open Mimic Night Final, in which I placed third out of 8 people.I was told about another competition which was being held in Northampton, at the Nabs Sports Bar. I also placed third in this competition where I won a cash sum of OHIO. I Nas also booked by Real Music MS to play Blithely Park Christmas Festival, taking two sets over the weekend. Stage fright is becoming less of an issue lanyard 2012 In late December I was asked to play a private function for the staff of Son Bar at the Escape dome in Milton Keynes, for their belated Christmas party. It didnt go to plan as the looping pedal which I use decided to give up on life, which I hadnt experienced before. So it threw my off, needless to say the set ended badly. February 2012 February was a quiet month, with only a few open mimic nights, still progressing. Im starting to feel more confident on stage now. March 2012 March was also quiet, I took time out to work on a new set Present At present I have a number of gigs booked for the summer, including twice where I support Liftoff Shillings, better known as The Artful Dodger as well as being booked to play a private function for Ted Baker in Covent Garden. I also have my first self promoted and self booked paid gig, in Binary.My contract for ARMS (Real Music MS) management, and Real Music Records is currently in the process of drafting up. I feel that I have come along way in the last 6 months, and that to further my ability and to obtain a broader following, I need to start booking gigs in areas outside of Milton Keynes. Reaching to the main counties around the area, and gradually expand outwards. I currently study Music Technology at the University of Bedsores at a Foundation Degree level. There was a point in which I had a decision to make: To go becoming successful in music.So I took the opportunity of attending university. My intentions were to further my knowledge and experience in Music technology so that in future I could use those skills productively and to my advantage. Further Development Targets Specific After the progress, and in some ways success I have established over the past 6 months, I still feel that I have a lot of growing to do in terms of: -Perfecting a steeliest ;Stage performance *Visual performance -Vocal performance -Show Promotion (self) -Gig Booking (self) would really like to pursue all of these characteristics of performing. Old also like to go into Production. With the ability to Produce various genres, from hip hop to acoustic. The FdA Music Production side of the Level 4 course I attend will be beneficial to me, if I decide to go into this area of the industry. I feel that without my degree, I will always be at a disadvantage to others who do have it, so my main production goals are: -To Graduate with the best Grade I can ;To start producing from home at a high level My dream is to achieve these goals.Measurable Practice makes perfect, in terms of a steeliest, Mils sure I could perfect one within two months of practicing twice a week, and maintaining the practice intensity there on out. My soon-to-be Manager is supplying me with a stage awareness and stage craft course I hope to be at the level I would like to be at within 3 months of an hour a eek classes. ARMS are also supplying me with free vocal tuition. I can start booking shows and promoting myself when I have a high standard repertoire, of gigs I have played and money for promoti on. Id like to give this six months. If I choose to continue working hard at the highest standard I possibly can. Then I will e able to overcome that disadvantage. I will graduate with the best grade I can achieve within the next four or 5 years. I also need to start looking at universities I can attend once my Foundation Degree ends, to top up my Degree in which field of the industry I choose to go in, at that time. Depending on the course I choose to take, and the area I choose to study further in.I should get my Full Degree 1-2 years after I have Graduated from the University of Bedsores at the end of 2013. Achievable can make sure my performance skills improve by sticking to a strict regime of reactive and using the classes that ARMS are supplying me with to my full advantage. By attending all classes when remotely possible and to make sure I understand all topics relating to assignments that have been set. Assignment Submission Punctuality and a high standard of work or essential to go further into my musical career.Realistic Its apparent that I have my work cut out for me and that its going to be extremely Challenging. Having said this I feel that if I put time aside to finish assignments on time to a high standard; and practice thoroughly. I will comfortably press on and be successful, as well as be accepted into a University that I feel will help me be the best can. Rime Based As I feel Education and Performance should interact with each other, I am going to give myself a 5 year timescale to complete the tasks I have set myself. My Timescale is on a basis of how many years in higher education I may have left, depending on course type and length, as well as how long it may take me to fully achieve my Performing aspirations. It may take me longer as I may not be able to attend all classes and practice with the amount of assignments set for me. Skills I have learnt from FDA Benefits Advanced Logic skills Can help with Music production in later life. Music for film n depth If II wish to carry out Music For Film, this has given me the foundation point of any Production for Film.Audio manipulation Extremely useful in production! Recording techniques Highly useful in production! Microphone selection Essential for recording Live Instruments Microphone positioning Essential for recording Live Instruments Microphone positioning Essential for recording Live Instruments Mixing recorded instruments Highly inefficient for production of all varieties Mixing Midi Beneficial for production of all rarities Perez Software Fre e presentation software, which is internet based Musical terminology Useful when discussing various musical techniques.Characteristics of different musical genres Makes different genres easier to produce/define. Harvard referencing Useful in business situations Better Time Planning Extremely beneficial in future day to day life. Preferably, on the second year of my FdA Course, I would like to go further into advanced mixing techniques, Introduction and development of Pro Tools skills and a elf produced track or e. P assessment, where I would have to write, record, mix and master and e. To a high standard. As well as Professional Production Techniques and to go on and develop knowledge in Live Sound so that I have a wide range of skills to go into the music industry with. Feel that this year on the FdA Music Tech course could have been improved by a performance, as I studied a level 3 Music Technology course at the same location under some of the same tuition as I have this year. I hope that next year will meet the aspirations that werent met this year.

Marketing Plan of a New Food Company MegCo Limited

Executive Summary MegCo is a private limited company that intends to venture into the UK coffee shop industry. The firm’s operations will entail producing and marketing a variety of specialty coffee.Advertising We will write a custom report sample on Marketing Plan of a New Food Company: MegCo Limited specifically for you for only $16.05 $11/page Learn More Furthermore, the firm will provide customers with high quality specialty coffee. This will enable the firm to position itself as best specialty coffee-shop in the UK. In an effort to cope with the intense competition in the UK coffee shop market, the firm will invest in continuous product innovation. As a result, MegCo will be able to align its operations with the changing customer tastes and preferences. Situational analysis There are different models that businesses can integrate in an effort to understand the business environment. Some of these models include the PESTLE and the SWOT models ( Gilligan Hird 2008). PESTLE analysis of the UK market Best (2009) emphasises that â€Å"the PESTLE analysis model outlines the broad industry environment or the macro-environmental factors in which an organisation operates† (p.18). The model categorises the business environment into six factors, which include the economic, technological, political, legal, environmental, political and social factors. The PESTLE analysis model enables businesses to comprehend and predict the future and hence the likelihood of survival (Best 2009). The chart below illustrates the main PESTLE analysis variables. Moreover, appendix 1 shows a summary of the PESTLE analysis. Figure 1. Source: (Gillam, Yates Badrinath 2012)Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Political environment The UK is characterised by a high level of political stability. This has led to development of an effective busin ess environment. The UK is a member of different economic zones and trading blocs such as the European Union, Organisation for Economic Co-operation and Development and the G20. This presents a perfect opportunity for MegCo to market its products to a large number of customers through internationalisation. Economic environment Over the past few years, the UK economy has experienced significant economic fluctuations such as the 2008 global economic recession and the sovereign debt crisis in the Euro Zone which occurred in 2012. According to Cha (2012), the sovereign debt crisis led to increment in the rate of unemployment with a margin of 11.2%. Consequently, most consumers have adjusted their purchasing patterns because of the high level of uncertainty about the future. Cha (2012) further asserts that â€Å"the consumers have reduced their spending on both big and small items such as cars and a cup of coffee† (para. 7). Despite the aforementioned economic fluctuations, it is expected that the UK will attain full economic recovery in the near future. Therefore, the likelihood of improvement in the consumers’ purchasing power is high. Thus, the consumers will afford various consumer products such as specialty coffee. A study conducted by This Money (2012) shows that increase in retail spending is one of the elements that will stimulate the country’s economic recovery. Social environment The UK citizens have developed a strong coffee drinking culture. This is evidenced by the fact that most UK citizens enjoy drinking coffee as they relax. Walsh (2011) opines that â€Å"it is estimated that approximately 511 million cups are consumed in the UK every week† (para.3). This trend makes the UK to be a viable investment destination. Thus, there is a high probability of MegCo maximising it sales revenue. Change in the consumers’ tastes and preferences may affect the firm’s sales. For example, the consumers might shift to other br ands of specialty coffee offered by competing firms. Another major social trend is evidenced by the fact that consumers are increasingly becoming health-conscious (Larson 2009). This might affect the firm’s ability to attain its sales objectives. Technological environment The high rate of technological innovation in the coffee shop market presents an opportunity for MegCo to produce high quality specialty coffee. Currently, there are different coffee-blending machines which have been developed. Thus, the firm can be able to produce high quality instant coffee.Advertising We will write a custom report sample on Marketing Plan of a New Food Company: MegCo Limited specifically for you for only $16.05 $11/page Learn More The emergence of e-commerce presents MegCo with an opportunity to increase its sales revenue by improving its marketing efficiency. Consumers have become technologically savvy in their consumption patterns (Kotter Schlesinger 2008). Therefore, it is imperative for MegCo to embrace emerging marketing technologies in order to maximise its profitability. Legal environment The UK government has implemented comprehensive laws which are aimed at protecting the SMEs. Some of these laws relate to intellectual property rights (IPRs) laws such as patents, trademarks and copyrights, which have made the country very attractive to foreign and local investors (Environmental Leader 2012). Moreover, the UK government has established a number of enterprise zones by offering a 5-year tax-holiday to investors who establish businesses in the special economic zones (Delloite 2011). Value chain- Michael Port and Porter’s five forces Grundy (2006) defines the Porter’s five forces as a model that enables businesses to understand the industry in which it operates using five main forces. These forces include supplier power, buyer power, new entrants, threat of competitors and threat of substitutes. Best (2009) emphasises that the model plays a critical role in a firm’s effort to enter a new market. Rivalry-High The industry’s competitive rivalry is increased by the presence of large coffee chains such as Starbucks, Caffe Nero and Costa Coffee. These firms have been in existence for a number of years and hence they have developed a strong competitive advantage compared to MegCo which is a new entrant (Miller 2009). Threat of new entrant-High The UK coffee shop market has a high market potential arising from the strong coffee drinking culture. Miller (2009) asserts that coffee is ranked the 3rd favourite non-alcoholic drink in the UK. The industry is characterised by a relatively low barriers to entry. For example, minimal capital is required in order to enter the market. The attractiveness of the market is further enhanced by the fact that the UK government has nurtured an effective legal environment that protects small and medium enterprises. Consequently, the threat of new entrants is relatively high. Threat of substitute-High There are numerous substitute products in the UK coffee shop market. Some of the main substitutes to MegCo’s coffee include hot chocolate and teas.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Buyer power – High The industry has two main types of consumers who include the individual and the institutional buyers. These consumer groups can easily force the coffee shops to adjust their pricing strategies. Moreover, the low switching cost has also led increment in the buyers’ bargaining power. Supplier power-Low There are numerous local and international coffee beans suppliers in the UK coffee shop market. This gives the coffee shops a higher edge with regard to controlling suppliers. Figure 2 SWOT analysis According to Best (2009), the SWOT analysis model provides an overview of an organisation’s current position. The framework below illustrates MegCo’s SWOT analysis. Strengths High quality; the firm has developed expertise with regard to production of high quality specialty coffee. Strong human capital base; MegCo has a strong human capital base, which has arisen from integration of a comprehensive employee training program. Ambience; the fir m has created an appealing store ambience which will appeal the consumers’ emotions and perceptions. Weaknesses Low level of market penetration; the firm is new in the UK coffee shop market. Consequently, it has not developed sufficient knowledge on the UK market. This presents a major weakness in the firm’s effort to market its products in the UK. Opportunities Launching new products; the firm can attain a high market growth by introducing new coffee specialty products (Theodore 2002). Strategic alliance; partnering with well established firms in the coffee shop market will improve the firm’s competitiveness. Market expansion; the firm can attain market growth by adopting the concept of continuous market improvement. For example, the firm can open new stores in different parts of the country. Threats Intense competition; the firm will face intense competition from existing firms such as Starbucks, Costa Coffee and Caffe Nero. Change in consumer behaviour; cha nge in consumer behaviour, tastes and preferences with regard to consumption of specialty coffee consumption. Economic recession; change in economic conditions for example as a result of economic recession may adversely affect the firm’s competitiveness. Segment – targeting positioning The firm’s management team is cognisant of the importance of effective market segmentation. MegCo will segment its market using different demographic and psychographic variables. The firm will target young adults who prefer to relax and chat in a nice place. The second customer group will be comprised of middle age consumers who prefer to relax, and read a book in a calm place. With regard to psychographic variables, MegCo will mainly target the coffee lovers. MegCo intends to position itself as a high quality coffee outlet. The firm will adopt the slogan ‘drink different’ as its market positioning strategy. Thus, the firm will be able to influence the consumersâ €™ perception. Marketing objectives Financial objectives First year; MegCo intends to increase its sales revenue to  £ 6 million within the first year of its operation. As a result, the firm will be able to achieve the break-even point. The firm will set the price of a cup of coffee at  £ 3.49. The firm also intends to achieve a market share of 15% in the local coffee shop market. Second-year objectives; the firm intends to increase its market share to 35%. This will enable the gain sufficient market dominance. Furthermore, the firm intends to increase its sales revenue with a margin of 30% compared to the first year. Non-financial objectives The firm intends to operate in a socially responsible manner. This will be achieved by ensuring that its operations do not contribute to environmental pollution. The will be focused at developing a high level of customer loyalty. This will be attained by providing customers with high level of customer service. Marketing strategy MegCo is focused towards achieving an efficient market position in the UK coffee shop market in spite of the intense competition from other firms such as Costa, Nero and Starbucks. Consequently, the firm will ensure that it provides customers with high quality specialty coffee. Marketing mix Product strategy MegCo will ensure that its coffee is of high quality. This will be achieved by ensuring that the coffee is effectively blended. Moreover, the firm will ensure its coffee beans are sourced from high quality suppliers. This will aid in maintaining the quality of coffee. MegCo will also invest in continuous product innovation in order to meet the customer’s tastes and preferences (Srinvasan 2005). To achieve the desired level of market growth, the firm will adopt the concepts of market development, market diversification, product development and market penetration as illustrated by the Ansoff matrix below. Existing products New products Existing markets Market penetration s trategy Product development strategy New Markets Market development strategy Diversification strategy The firm will focus on transforming its products from being a cash cow into a star as illustrated by the Ansoff matrix below. As a result, the firm will be able to achieve high market growth and market share. Figure 3 Source: (NetMBA 2013) Pricing strategy Considering the fact that MegCo is new entity in the UK coffee shop market, the firm will adopt the concept of penetration pricing strategy. This will be attained by setting the price of a cup of coffee at a lower price point compared to the major competitors. A cup of coffee will be retailed at $3.49. Thus, the firm will be able to attract consumers who are increasingly becoming price conscious. Promotion Creating sufficient market awareness is critical in an organisation’s effort to penetrate a particular market. MegCo will adopt the concept of Integrated Marketing Communication. Different marketing communication me thods, which include public relations, advertising, direct marketing and sales promotion will be adopted (Shin 2013). MegCo will utilise diverse mediums in its advertising process. Some of the mediums that will be adopted include television, radio, print media and online mediums. Distribution The ability of the firm to achieve the aforementioned financial objectives will depend on the effectiveness with which consumers can access the firm’s products. Consequently, the firm will establish a number of outlets in different parts of the UK. Action program To successfully enter the coffee shop market, MegCo will undertake a number of activities as outlined below. December 2013: Conducting a comprehensive consumer and competitor market research. January 2014: Establishing the first coffee shop in London. February 2014: Launching a comprehensive marketing awareness campaign in London. March 2014: Official launch of MegCo’s coffee shop. This will be achieved by holding a publi c event at the company’s store. Marketing budget MegCo projects that it will incur  £ 3,000,000 in the process of entering the UK market as illustrated in the chart below. Cost item Amount in  £ Cost of conducing marketing research 100,000 Cost of creating marketing awareness 500,000 Cost of establishing the outlet 2,000,000 Legal cost 300,000 Total estimated cost 2,900,000 Implementation and control MegCo will be committed towards achieving an optimal market position. Consequently, the firm will ensure that the above marketing plan is successfully implemented. The process of implementing the marketing plan will be assigned to a strong marketing team which will be comprised of marketing experts. Moreover, the firm will conduct a continuous evaluation of its marketing progress by analysing the changes in the size of its customer base, market share, and sales revenue. As a result, the firm will be able to undertake the necessary adjustments. Reference List Best, N 2009, T4; test of professional competence in management accounting, CIMA Publishing, Burlington, MA. Cha, A 2012, European financial crisis has ripple effect on US businesses, https://www.washingtonpost.com/business/economy/european-financial-crisis-has-ripple-effect-on-us-businesses/2012/08/02/gJQATd4uSX_story.html?utm_term=.9b14c2f50366 Delloitte: Taxation and investment in United Kingdom 2011. Web. Environmental Leader: Ford, Starbucks, among most ethical companies. Web. Gillam, S, Yates, J Badrinath, P 2012, Essential public health; theory and practice, Cambridge University Press, New York. Gilligan, C Hird, M 2008, International marketing: strategy and management, Taylor and Francis, New York. Grundy, T 2006, ‘Rethinking and re-inventing Michael Porter’s five forces model’, Strategic Change, vol. 15, no. 7, pp. 213-229. Kotter, J Schlesinger, L 2008, ‘Choosing strategies for change’, Harvard Business Review, vol. 2, pp. 130-150. Lars on, R 2009, Marketing strategy and alliances; analysis of Starbucks Corporation, Liberty University, New York. Miller, C 2009, Will the hardcore Starbucks customer pay more? The chain plans find out, . https://www.nytimes.com/2009/08/21/business/21sbux.html NetMBA: Ansoff matrix 2013, http://www.quickmba.com/strategy/matrix/ansoff/ Shin, K 2013, the executor of integrated marketing communications strategy: Marcom’s manager’s working model, SpringBriefs, New York, NY. Srinvasan, L 2005, Strategic management, the Indian context, PHI Learning PVT, London. Theodore, S 2002, ‘Expanding the coffee experience; Starbucks keeps sales brewing with new products, innovation and global expansion’, Beverage Industry, vol. 1, n. 3, pp. 57-62. This Money: Moody’s could downgrade UK’s ‘AAA’ credit rating in early 2013 if the economy fails to shape up, https://www.thisismoney.co.uk/money/news/article-2233271/Moodys-threatens-withdraw-UK-AAA-rating -early-2013.html Walsh, J 2011, Britain’s caffeine boom; why can’t we wake up without smelling coffee, https://www.independent.co.uk/life-style/food-and-drink/features/britains-caffeine-boom-why-cant-we-wake-up-without-smelling-the-coffee-2342104.html Appendix PESTLE Analysis Factor What is happening Impact on the company P Political stability Economic integration- UK is a member of the OECD, Euro Zone and the European Union. Tariff free market MegCo will experience a low level of political risk. The firm will market its coffee products to a large market. MegCo will market its products more cost effectively. E Economic fluctuation has led to decline in the consumers’ purchasing power. Effects of economic recession and the Euro Zone sovereign debt crisis Economic recovery The firm may experience a challenge in its quest to achieve its profit maximisation objective. Consumers have become more conscious in their consumption process. This may limit the firm i n its quest to maximise profit. Economic recovery will improve the consumers’ purchasing power. S Strong coffee consumption culture. Change in consumer tastes and preferences The coffee drinking culture may lead to increase in the firm’s sales revenue. Change in customer loyalty may adversely affect the firm’s competitiveness. T Technological advancement with regard to coffee-blending machines. Development in e-commerce. The firm can develop competitive advantage by taking advantage of the emerging technologies. E Climate change-Implementation of strict environmental laws such as carbon tax in an effort to minimise environmental pollution. -The firm will be required to operate in an environmental sustainable manner. L Implementation of intellectual property rights. Tax holiday on investors who invest in the economic zones. MegCo’s investment in the UK will be safe from counterfeiters. By investing in the special economic zones, the firm will benef it from the set tax-holiday. This report on Marketing Plan of a New Food Company: MegCo Limited was written and submitted by user Marilyn Martin to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.